Photo taken by Elmira Taimani in Fremont, California, spring 2022.

 

About

Content leader, designer and researcher.

I write clear, concise, and (ideally) universal copy. I develop and use solid UX principles across touchpoints and product families. I partner best with cross-disciplinary teams — design, research, engineering, product management, marketing, legal, and support — to drive ideal states and core messaging for hardware, software, and other programs.

I’m obsessed with excellence, and I champion the use of research and data to inform product content and improve the human experience with it. I can also drive ambiguous territories with energized instincts to fix UX and make style-geared product improvements, informed by over 25 years of leading and writing, that secure loyalty and heighten satisfaction. 

I thrive when designing new processes, artifacts, and systems for content in emerging fields.

Currently working to launch a new portfolio, Rox Tomco. Send me a note to see a presentation of my latest work.